Custom Equipment Names New Territory Manager

RICHFIELD, Wis. – Custom Equipment LLC welcomed Jesus Pedraza as its south-central U.S. territory manager. 

Jesus will focus on continuing the growth and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts.

“With a growing construction industry, we needed someone who can continue to give our current customers and prospects in that region the attention and support they need to be successful,” said Dan Schneider, Custom Equipment vice president of sales.

Pedraza has more than 13 years of experience in inside and outside sales at Ahern Rentals in Texas where he used his networking and negotiating skills to average $3 million per year in revenue. He is also a knowledgeable truck driver, having held the position for both Ahern and Jack in the Box Distribution. Pedraza’s familiarity with the south-central United States will help him navigate the dealer and rental center landscape in that area.

“It is with great pleasure I join Hy-Brid Lifts,” Pedraza said. “I look forward to establishing relationships and introducing our lifts to the south-central region. I have no doubt that both our equipment and customer service will have a great impact on the area.”