Genie has redesigned its North American website to be fast and easy to use with a variety of electronic devices.
Genie says it has made www.genielift.com more efficient and responsive, for fast, clean, and simple access to information.
“We consistently hear that our website has to be a productivity tool for very busy people. We redesigned our site for those who need equipment information at their fingertips,” said Karen Stash, senior director of marketing and product management, Terex Aerial Work Platforms. “Whether you visit on your tablet, phone, or computer, the responsive Genielift.com will work with your device of choice.”
The redesigned website has the flexibility to provide the right information for people with different needs.
Those who work with fleets, rent equipment, or use equipment are highly mobile so the redesigned site needs fewer clicks and loads pages faster. The service technician working in the garage or in the field will be able to call the Genie customer service team immediately by using the phone icon at the top of the home page while another icon takes them directly to Genie service manuals.
Sales professionals at rental stores have easy access to product guides, and the photo- and graphic-rich design helps them better identify products and specifications.
Customers will have an optimal experience no matter what device or browser they use.
“This is just the first step,” said Stash. “We will continue to deliver an industry-leading experience on our website. Our focus will always be geared toward the customer, providing fast, easy access to information so equipment professionals are more productive.”
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