JCB recently hosted 163 dealer salespeople as part of a week-long construction-equipment training event.
The event was part of the company’s ongoing JCB Field Days, which includes a series of opportunities to get salespeople and customers into the seat of JCB machines.
This year’s inspirational construction equipment training theme was “The Gloves Are Off”, a nod to JCB’s aggressive approach to growing market share through its authorized dealer network in the United States, Canada, and Mexico.
The week began with an overview presentation covering the global and North American markets, followed by a tour of JCB’s North American headquarters and manufacturing facility. Attendees then headed out to the field for hands-on training and equipment demonstrations led by JCB’s product team.
Featured JCB equipment included telescopic handlers, compact excavators, backhoe loaders, production excavators, wheel loaders, skid steer loaders and compact track loaders.
The event also taught attendees about JCB’s newest finance programs, marketing initiatives, aftermarket support, the LiveLink telematics solution, and attachments.
“This annual training event allows us to showcase JCB’s latest equipment innovations,” said Thom Peebles, vice president of marketing for JCB North America. “Dealers attend from across the country to gain valuable stick time, which allows them to better represent JCB products all year long.”
During the event, several awards were issued for top performing sales personnel in 2015.
Lift & Access is part of the Catalyst Communications Network publication family.
