Manitowoc Cranes has recently been reorganized to focus on the customer value stream, improve operational efficiences, and streamline the company's decision-making process.
The senior management team for Manitowoc’s crane business will consist of a team of three senior executives, each with a global responsibility. Larry Weyers is now global executive vice president, and responsible for the company’s product lines including engineering, sales and marketing, and Crane Care; Josef Matosevic is executive vice president of operations and procurement, and responsible for the operating value stream including all the facilities and procurement activities; and Dean Nolden is executive vice president of finance and information systems, and responsible for processes and efficiencies. These EVP positions report directly to Eric Etchart, president of Manitowoc Cranes.
The most notable change in the reorganization is a transition from regional management to global product line management. These product line organizations will be focused on creating the customer value proposition and resolving customer retention issues faster. The product line teams will be supported by a new global sales and marketing organization, which will continue to be structured regionally, but will be managed globally. “As our customers become more global we need to adapt our structure to respond faster to their evolving needs, streamline communications, and manage inventory availability more efficiently,” said Etchart.
The following positions are effective now:
In an effort to provide continuity in our Asia-Pacific region, Raman Joshi has been appointed as vice president and general manager for Manitowoc Asia-Pacific. In his new role, Raman will provide leadership for the Asia-Pacific sales and operating activities. He will report to Dave Hull for all sales and marketing activities and Joe Matosevic for all operations activities.
Philippe Cohet, previously executive vice president of the Europe, Middle East, and Africa region, has left the company to pursue other opportunities.