July 2018

Hy-Brid Lifts Appoints Northeast Territory Manager

Date: 11-07-2018 / Author: fmotz

RICHFIELD, Wis. ­— Custom Equipment LLC welcomed Norman Waterman as its Northeast U.S. territory manager.

Waterman will focus on bringing the productivity, ease of use, and safety benefits of the company’s lightweight low-level scissor lifts to more rental centers and contractors in the area.

“Norman has a visceral understanding of the construction rental landscape, and he knows what customers need to be successful,” said Dan Schneider, Custom Equipment LLC vice president of sales. “We’re looking forward to seeing him champion our products.”

ARA Introduces New Name for Rental Show, Updates Brand Identity

Date: 03-07-2018 / Author: kscally
New ARA logo

MOLINE, Ill. — The American Rental Association (ARA) unveiled a refreshed brand identity to reflect the evolution of the equipment and event rental industry and announced a new name for The Rental Show, which will now be called The ARA Show.

The changes are part of an extensive branding initiative—the first in more than 40 years—designed to better serve the association’s members, which represent a community of equipment and event rental professionals.

Lift and Access July-August 2018

In-Depth Coverage of the Latest Products,Technologies, and Trends for Lifting Equipment Professionals

Snorkel to Offer Trigger Guard on New, Existing Lifts

Date: 03-07-2018 / Author: kscally
Snorkel trigger guard

HENDERSON, Nev. — Snorkel introduced a trigger guard solution that will be available as standard for all of the manufacturer’s lifts that have an enable switch operated joystick, as well as a retrofitted option for existing electric and rough terrain scissor lifts.

The trigger guard can also be retrofitted to any Snorkel models with an enable switch operated joystick, including some electric boom lifts, towable booms, and mast booms. 

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