Construction Industry News

Trackunit, Point of Rental Partner to Integrate Data, Services

Date: 06-08-2019 / Author: abrumm

August 6, 2019 – Trackunit and Point of Rental announced a long-term partnership to enable businesses relying on equipment rentals to perform jobs more efficiently.

“We’re going beyond the health and location of the machine,” said Jeff Cohen, president of Trackunit. “By partnering with industry leader Point of Rental, who shares a similar macro vision and desire to raise industry standards, we can connect the ecosystem even further and automate much more than ever.”

United Rentals Releases New Brand Campaign

Date: 06-08-2019 / Author: abrumm

United Rentals Inc., aims to highlight equipment underutilization in its new B2B campaign created in partnership with Droga5.

The campaign, titled “A Better Worksite is Here,” shines a light on improving worksite efficiency across construction, industrial, and infrastructure projects throughout North America. The full 360 campaign components include TV, immersive content, contextual OOH, and targeted digital.