Gehl Sponsors IndyCar Driver Rahal for 10th Year | Industry News

When star Verizon IndyCar Series driver Graham Rahal launched his professional career, one of his first sponsor partners was the Gehl brand.  Manitou Americas, Inc. and Rahal have announced that their relationship is set to continue into the future.

Manitou Americas is the manufacturer of Gehl, Manitou, and Mustang equipment. This year marks a decade of working together in a relationship that has benefitted both Gehl and Rahal.

“It is tremendous to think we have been associated with Graham for ten years now,” said Lori Heidecker, director of marketing for Manitou Americas, Gehl’s parent company. “Over that time, Graham has become part of the Gehl and Manitou family. He works with our Gehl, Mustang, and Manitou dealers and their customers at racing events. Our employees cheer for Graham, so there is a great company morale component. And his success on the race track has helped grow awareness for Gehl, Manitou, and Mustang products. We are thrilled to continue working with Graham,” said Heidecker.

In 2006, Gehl served as the primary sponsor of Rahal’s entry in the former Formula Atlantic Championship. Since then, Rahal has worked closely with the manufacturer and marketer of construction and agricultural equipment. With the Gehl logo visible on Rahal’s helmet, and significant customer and employee activity around premier IndyCar races such as Long Beach, Road America, and other events, Gehl and Rahal look to build on a decade’s worth of success.

“It is so meaningful to be able to continue this relationship with the Gehl, Manitou and Mustang team,” said Rahal, a multi-time IndyCar winner. “The team has played a big role in the advancement of my career and we have both grown greatly over the last ten years. It’s an honor to represent the Gehl brand and engage with their dealers, customers and employees. I look forward to the next several years together with genuine enthusiasm.”