Genie Launches Educational Aerial Pros Website | Construction News


For 50 years, Genie, the Aerial Work Platforms (AWP) segment of Terex Corporation, has striven towards one goal: Taking care of customers through industry leadership, customer input, and innovation.

Expanding on its legacy of “Building the Future,” Genie has launched a new education-focused website, Genie Aerial Pros (, designed to connect customers, operators, and other key stakeholders with industry experts.

Genie Aerial Pros educates the aerial industry on important subjects, such as upcoming changes to ANSI and CSA standards, safety and training, service, product introductions, and new applications.

The website also gives insights on sales and marketing best practices, company news, and upcoming industry and company events. The site's content includes tips and trends articles, product bulletins and videos, industry alerts, customer success stories, testimonials and more.

“Our goal with Genie Aerial Pros is to provide customers, operators, and key stakeholders in the aerial market with a platform that shares the vast amount of knowledge Genie has gained in five decades of serving the industry,” says Karen Stash, senior director of global product management and marketing, Terex AWP. “This website is another way our customers gain value from our brand — providing them with the information, the tools and the content they need to successfully manage their aerial fleets.”

Customers can access Genie Aerial Pros in a variety of ways, including the dedicated website, via or through the company’s social media pages: Facebook (GenieLift), Twitter (@GenieLift), LinkedIn (Genie Industries), Google+ (GenieInd) and Instagram (@genie_lift).

In addition to providing educational content, each page of Genie Aerial Pros lets viewers interact with company and industry experts by commenting on posts, asking questions, requesting more information, or sharing their experiences.

“Genie Aerial Pros offers us a platform to stay connected with our customers online — getting them the information they need to know, when they need to know it,” says Stash.