With changing market conditions, Manitowoc has created a new division for global sales of its used cranes. Thibaut Le Besnerais will head this division in his new role as vice president of used crane sales and special application cranes.
In addition to selling used crawler, mobile and tower cranes, the new division will also manage sales of Potain’s special application tower cranes and some other specific project-based activities. Le Besnerais will report directly to Frans Vanwinkel, senior vice president of sales and marketing for Manitowoc’s EMEA region, and also indirectly to Bob Hund, executive vice president of Crane Care and worldwide marketing. Frans Vanwinkel said a slowdown in the market has provided a good opportunity to restructure.
“As the market has slowed, we are using this opportunity to refine our approach and focus for the sale and support of used cranes,” he said. “We see some solid opportunities for selling high-quality used Manitowoc cranes into a number of developing markets, and this is just one of the strategies Thibaut will be working on. We also see more opportunities for our large special application tower cranes as more infrastructure projects come in the wake of government stimulus packages around the world. By adapting to the changing market and creating this new division, we are able to meet customer needs faster and more efficiently.”
Thibaut Le Besnerais joined Manitowoc in 1996, and most recently served as general manager of Manitowoc Crane Care for EMEA.
Lift & Access is part of the Catalyst Communications Network publication family.
