Manitowoc Names Schiller Senior Vice President of Marketing

Manitowoc Cranes, Manitowoc, Wis., has named Ingo Schiller senior vice president of worldwide marketing, effective September 1, 2010. Schiller will manage all aspects of global marketing for Manitowoc, including marketing communications and product management. He succeeds Bob Hund, who is now concentrating solely on his role as executive vice president of Manitowoc Crane Care. Schiller will report to Eric Etchart, president, Manitowoc Cranes. Etchart said that Schiller’s extensive experience in the lifting industry makes him particularly well suited for the role as head of marketing. “Ingo brings a depth of knowledge to this role that will enhance our visibility on a global scale,” he said. “He has a unique talent for strategic thinking, and that should be of tremendous benefit as he and his team develop Manitowoc’s product line strategies.”

Schiller has more than 20 years of experience in the crane industry, in sales, marketing and product support. He joined Manitowoc in 2008 as the vice president of mobile cranes and was recently appointed senior vice president of sales and marketing for Manitowoc Cranes Americas. Prior to joining Manitowoc, he worked as vice president of sales for Liebherr Cranes Inc.

Functions Schiller will manage include global product management, operational marketing, trade shows, advertising, public relations and website development.