New ICUEE 2013 Demo Stage: Product Innovations, Best Practices in Action | Construction News

A new indoor Exhibitor Demo Stage at ICUEE 2013 joins the show’s popular outdoor working-equipment demonstration component: Attendees will have more opportunities for a first-hand look at new technologies and best practices in action.

Show management developed the indoor program in response to attendee feedback for more demo/educational options: 90 percent of utilities and utility contractors in a recent show survey said that demonstrations at ICUEE affect their decision to attend, and 84 percent said that product demonstration opportunities and operating equipment influence their buying decisions.

The new ICUEE Exhibitor Demo Stage will run during show days; exhibitors will offer concentrated 20-minute educational and interactive segments that highlight the performance or merits of a product/service in actual use or simulated situation. A moderator will host the sessions, introducing each segment and facilitating questions and answers.

The 2013 ICUEE, International Construction and Utility Equipment Exposition will be held Oct. 1-3, 2013 at the Kentucky Exposition Center in Louisville, Ky. The show targets the business needs of utility professionals and utility construction contractors in the electric, telecommunications, cable, sewer/water, and natural gas sectors.

“The demo stage is one more way to get more education and information to our attendees to help them do their jobs better, and to help our exhibitors get in front of their customers,” stated Show Director Sara Truesdale Mooney. “Attendees can see and compare what’s out there to make them more productive; they can test the equipment and talk with the experts to find the products that meet specific company needs.”

Comprehensive Exhibitor Demo Schedule: Preview What to Visit Onsite

The show website will feature an Exhibitor Demo Schedule for attendees to preview demos to participate in or watch at the show, to help plan their time onsite. (They’ll be able to compile a personalized show schedule that also includes exhibit booths and education sessions of interest.) Exhibitors are encouraged to add their demos to the schedule; there is no charge.

ICUEE is known for its numerous outdoor equipment demonstrations where attendees can "test-drive" underground, at-ground and aerial equipment in job-like conditions.

The show also features the ICUEE Ride & Drive demo track for attendees interested in trucks, truck engines and components. Attendees can test drive commercial vehicles “on the open road” to better examine these products, including transmissions; power systems; clutch and brake systems; safety and collision warning systems; fleet, fuel and GPS management systems; and hybrid and alternative fuel systems.

And, safety demonstrations are again planned for attendees.  Check the show website for the latest details.

For more information on attending or exhibiting at ICUEE 2013, go online to