Rental Industry Veteran Launches Marketing Consulting Firm

Rental industry veteran Michael Disser has formed and launched a marketing consulting business, MAD Marketing LLC in Okatie, S.C. The company’s primary client base is the rental industry but also extends to other businesses. It will focus on traditional and contemporary marketing including digital and social media, strategy and business development, branding, and marketing intelligence.

Disser has 30 years of marketing experience, including 13 years in the equipment rental industry. “It has been a life-long dream of mine to start a company that showcases my passion for marketing and for helping companies stand out among their competitors,” Disser said. “It is one of my goals to help my clients blend traditional marketing tools and strategies with new channels and technologies, such as social and digital media.”

In addition to launching MAD Marketing, Disser also will be a featured blogger for a new rental industry website due to launch later this year.