Terex Aerial Work Platforms (AWP), Redmond, Wash., announced that Paul Waller has been appointed as vice president of sales for the central region. Waller will lead the central region sales team in supporting customers of Genie and Terex products while achieving company objectives within the territory spanning from Winnipeg, Canada, to Austin, Texas. He will report directly to Tom Saxelby, vice president of North American sales. “Waller is an experienced leader who brings a deep business understanding of both manufacturer and equipment dealer sales,” said Saxelby. “With his leadership and the strength of the central region sales team, Terex AWP is prepared to supply all customers with the equipment and support they need.”
Waller’s responsibilities include the implementation of strategic sales initiatives and the continued development of the central region sales team. Supporting Waller in these objectives is an accomplished and proven field sales team.
Serving as a key member of the sales team, Waller has been with Terex AWP for three years. He has a background in sales and management, working for both equipment manufacturers and equipment dealers.