Terex Names Rimmer VP of Genie Commercial Strategy and Operations | Construction News


Terex Aerial Work Platforms (AWP) has hired Adam Rimmer for the newly created position of Genie vice president of commercial strategy and operations.

Rimmer is responsible for marketing, product management, customer care, service, used equipment, and AWP information technology of the Genie brand.

Rimmer rejoins the company after serving in other roles within Terex. He previously led Genie's parts, service, used equipment, and customer care organizations for the Americas. Rimmer assumed his new vice president responsibilities full time on July 1, 2016. He is based at the Genie corporate offices in Redmond, Wash.

“Adam’s experience and passion for the aerial industry is a tremendous addition to our company as we continue to develop innovative product offerings, services, and programs that are designed to meet the growing needs of our rental customers,” says Matt Fearon, Genie president, Terex AWP. “He has extensive experiences within the Terex organization, as well as a great understanding of the Genie brand and our customers’ needs. As vice president, commercial strategy & operations, Adam will play a vital role in growing our organization, as well as our opportunities, in the marketplace.”

Rimmer transitions to this new role from his previous position as vice president of Terex global IT, where he was responsible for improving IT service levels, providing technology solutions to support the company’s business objectives, and streamlining IT service delivery across the corporation. 

Before that, Rimmer held a variety of positions in sales, sales operations, and business transformation in the Terex organization. 

“I am thrilled to return to the Terex AWP organization,” says Rimmer. “My roots are in the Genie business, and I could not be more pleased to see the progress we have made with product innovation. I believe our markets are at an interesting inflection point, where we can deploy technology and process enhancement, coupled with our new products, to extend the legendary Genie customer experience, as well as enhance the value our customers receive from our equipment.”