Xtreme and Snorkel Name New Service Manager for the Americas | Construction News

Xtreme Manufacturing and Snorkel have promoted long-time Snorkel employee Tony Deatherage to service manager for both brands in North and South America.

Deatherage has more than 23 years of experience in technical service and training at Snorkel.  He started at the company in 1993 as an assembly technician working on 80- and 120-ft. Snorkel boom lifts.

He subsequently held several positions at the company, including regional service representative and product support facilitator.

In 2010, Deatherage was promoted to North American service manager at Snorkel’s manufacturing facility in Elwood, Kan.

Deatherage's new position increases his responsibility for the Xtreme Manufacturing brand of telehandlers, continues his responsibility for Snorkel products, and expands his territory to include both North and South America.

He reports to Jamie Graham, the recently appointed vice president of product support for Xtreme and Snorkel products.

Deatherage manages and coordinates day-to-day after-sale support across the region, including regional field support teams, service training, warranty, and distribution of technical documentation. 

He also works closely with the Xtreme and Snorkel factories to implement processes and develop communication channels that ensure a cohesive approach between the field and production, for the benefit of customers.

Said Deatherage, "It is incredibly exciting to be offered this opportunity. In addition to utilizing and building upon my significant experience at Snorkel, I am really looking forward to working with the team at Xtreme Manufacturing, as well as developing relationships with our team and customers in South America as our businesses continue to grow in this region.”

Matthew Elvin, CEO, Xtreme Manufacturing and Snorkel added, “Tony has been a valued part of the Snorkel team for many years. He really is our go-to person for technical support.  His experience and can-do attitude make him the perfect fit for this new role, which is a further example of our continued investment in customer support enhancements across the businesses.”

Deatherage will relocate to Las Vegas, Nev., for his new role.