Personnel Changes

Hy-Brid Lifts Appoints Northeast Territory Manager

Date: 11-07-2018 / Author: fmotz

RICHFIELD, Wis. ­— Custom Equipment LLC welcomed Norman Waterman as its Northeast U.S. territory manager.

Waterman will focus on bringing the productivity, ease of use, and safety benefits of the company’s lightweight low-level scissor lifts to more rental centers and contractors in the area.

“Norman has a visceral understanding of the construction rental landscape, and he knows what customers need to be successful,” said Dan Schneider, Custom Equipment LLC vice president of sales. “We’re looking forward to seeing him champion our products.”

Manitex Adds Articulating Crane Distributors

Date: 11-07-2018 / Author: fmotz

Manitex International expanded its articulating crane distribution network to include ALT Sales LLC, headquartered in Richfield, Ohio.

Effective immediately, ALT will begin retail distribution of Manitex articulating cranes, joining the growing network of Manitex dealers across the United States and abroad.

Specializing in the sales, service, and rental of boom trucks, ALT Sales is a member of the ALL Family of Companies, a privately-owned heavy lift equipment rental and sales enterprise with over 30 locations in North America.

Empire Crane Expands Sales Team to Focus on Magni Rotating Telehandlers

Date: 26-06-2018 / Author: kscally
Gene DiCosta

Empire Crane added Gene DiCosta to its New England sales team to focus specifically on Magni rotating telehandlers.

Based in Boston, DiCosta will serve customers in Massachusetts and all of New England. He has a background in both internal and external sales. DiCosta says he believes the most important aspect of sales is communicating effectively with customers to meet their needs.

Perkins Engines Names New President, Promotes Outgoing Exec to Caterpillar Role

Date: 20-06-2018 / Author: kscally
Steve Ferguson
Ramin Younessi

Perkins Engines Company Limited, based in Peterborough, United Kingdom, appointed Steve Ferguson as president.

The appointment was announced by Ramin Younessi, who had been Perkins president since 2013. Younessi has been promoted to group president of Caterpillar’s Energy & Transportation division.

Haulotte Americas Adds Independent Sales Firm Manager

Date: 14-06-2018 / Author: kscally
Shawn Boone

VIRGINIA BEACH, Va. – Haulotte Americas appointed Shawn Boone to the position of independent sales firm manager.

In this newly created position, Boone’s work will be focused on supporting the independent rep firms within their territories. 
 

“This is an exciting step for Haulotte as we grow our customer relationships in North America,” said Carlos Hernandez, executive managing director. “Shawn will help support our independent sales rep program that has seen so much success over the past two years.” 

Xtreme, Snorkel Name New VP of Engineering Operations

Date: 11-06-2018 / Author: kscally
Jim Masters

HENDERSON, Nev. - Xtreme Manufacturing and Snorkel appointed James “Jim” Masters to the newly created role of vice president of engineering operations.

Reporting directly to CEO Matthew Elvin, this role has been created as part of an initiative to redefine the Xtreme and Snorkel engineering management duties. Masters will work alongside Jeff Eckhardt, vice president/chief engineer, and they will lead a global product development team of more than 20 design engineers based in the United States, United Kingdom, and New Zealand.

Custom Equipment Names New Territory Manager

Date: 06-06-2018 / Author: kscally
Jesus Pedraza

RICHFIELD, Wis. – Custom Equipment LLC welcomed Jesus Pedraza as its south-central U.S. territory manager. 

Jesus will focus on continuing the growth and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts.

“With a growing construction industry, we needed someone who can continue to give our current customers and prospects in that region the attention and support they need to be successful,” said Dan Schneider, Custom Equipment vice president of sales.

ReachMaster Expands Regional Sales Team

Date: 05-06-2018 / Author: kscally
ReachMaster regional sales manager

ReachMaster Inc. strengthened its sales organization by adding a new regional sales manager and partnering with Sun Marketing and its eight sales representatives. 

Effective May 1, Dustin Viertel took up the new regional sales manager position with primary responsibility for sales in Texas, Oklahoma, and Kansas and overall sales in the central United States. 

Viertel comes with a background as construction manager at Bluegreen Southwest as well as sales representative for Sunbelt Rentals in Texas. He will be located in the Dallas/Ft. Worth area. 

Xtreme, Snorkel Name New Chief Manufacturing Officer

Date: 01-06-2018 / Author: kscally
John Gill

HENDERSON, Nev. - Xtreme Manufacturing and Snorkel promoted John Gill to the newly created role of chief manufacturing officer (CMO).

Gill will provide direction at an executive level overseeing all manufacturing operations. He will report directly to Xtreme Manufacturing & Snorkel CEO Matthew Elvin.

Previously, Gill served as director of manufacturing operations based at the Snorkel facility in the U.K., after joining the business in November 2016. 

Manitex Adds Two Business Managers to North American Sales Team

Date: 01-06-2018 / Author: kscally

GEORGETOWN, Texas - Manitex International Inc. expanded its sales team to include two regional business managers for its articulating crane division.

Sam Welch and Chris Ruiz were appointed to the Manitex team, expanding coverage across the United States and Canada.

Welch has been appointed to the western region of the United States. He has been in the crane industry since 2014 with Bigge Crane & Rigging and Peak Crane & Equipment selling cranes to customers domestically and internationally. 

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