Terex AWP Names New Vice President of Genie Global Sales and Marketing

Terex Aerial Work Platforms (AWP) has hired Simon Meester as its new vice president of Genie global sales and marketing.

Meester has global responsibility for leading the business’ sales, commercial operations, and marketing. The goal of his role is to continue strengthening the Genie brand’s reputation as an innovator and leader in the global industry, as well as developing deeper customer relationships and improving Genie’s commercial operations capability.

“The Genie brand has a leading reputation and position in the global marketplace, and in this role, Simon is positioned to continue to grow our organization and opportunities in all the industries we serve,” says Matt Fearon, president of Genie, Terex AWP. “His teams will take the lead in developing and implementing future solutions and initiatives that proactively address customers’ needs and expand on our ongoing commitment to the success of their businesses.”


Meester joins Terex AWP from Eaton Corporation, where he was vice president and general manager of the industrial control division. He previously worked for 15 years in global and regional roles with Caterpillar Inc. and Sandvik AB.

Meester has global experience in the construction equipment business and has lived and worked in Europe, the Middle East, India, China, and the United States. He holds an MBA from the University of Surrey in the U.K. and a bachelor’s degree in automotive engineering from Hogeschool van Arnhem en Nijmegen in the Netherlands.