Haulotte Forms Exclusive Telehandler Sales Partnership with Certalift in Canada
Last week at the Lift and Access Showcase & Symposium, the Haulotte Group announced it has penned an exclusive partnership with Certalift, Etobicoke, Ontario, to distribute its telehandler product line throughout Canada. These models include the 7,000-lb. capacity, 32-foot lift height HTL 7032 (with outriggers); the 7,700-lb. capacity, 32-foot HTL 7732; the 8,000-lb. capacity, 45-foot HTL 8045; the 8,000-lb. capacity, 55-foot HTL 8055; the 9,000-lb. capacity, 45-foot HTL 9045; and the 9,000-lb. capacity, 55-foot HLT 9055.
Launched in early 2012, Certalift is focused on new and used aerial lift and telehandler sales, as well as parts, service, and training. Its sister company, Certified Equipment, which has supplied lifting equipment to Canadian contractors since 1984, manages the rental portion of the business. What sets Certalift apart not only from Certified but also other telehandler sales operations is its operator and maintenance training offerings. Warranties, financing, trade-ins, and equipment buybacks are also a part of Certalift’s business strategy. Additionally, parts for Haulotte telehandlers and other products it sells are currently in stock.
In addition to commercial and residential construction, Debra Barrow-Hall, operations manager, said there are opportunities for Haulotte telehandlers to be used in applications, such as mining and agriculture. The company will offer a range of attachments, including buckets, hydraulic quick-release carriages, which allow the operator to disconnect and reconnect various attachments with out having to get out of the cab, and remote-control personnel baskets.
Currently, Certalift has partnered with reputable dealers in Quebec and Manitoba/Saskatchewan in order to provide each customer with local top-notch service and experienced product knowledge, according to Hall. To date, Gillon Equipment in Manitoba and Cisolift in Quebec have agreed to support the Haulotte product and apply the same principles to servicing the customer as Certalift. Recognizing that service is essential to the sale of each telehandler, Certalift will have dealers set up in territories throughout Canada, which are soon to be named.
Certified Equipment’s relationship with Haulotte dates back six years. “On the rental side, we’ve had large success with Haulotte telehandlers,” Hall said. “For us, it’s been about the safety aspect of these machines.”
Hall explained the safety components of the European-built handlers, such as rear-axle stabilization on the 9,000-lb. units, standard load cell technology to monitor the weight on the forks, and the low-boom mount design are major drivers in keeping operators safe in these machines. “Training rental operators on these features on the 20 Haulotte telehandlers in our rental fleet has made all the difference.”