Matthew Elvin was named CEO of Snorkel this week. Elvin joined the company in 2010 as president of Australia and New Zealand, where he oversaw Snorkel sales in the Australasia region, managed the New Zealand manufacturing facility, and controlled sales and distribution in Asia. Prior to Snorkel, Elvin was the managing director of Dynapac and executive general manager at Clark Equipment Australia.
Elvin has relocated from Sydney, Australia, to Snorkel's new global headquarters in Las Vegas, Nevada, which is also home to Xtreme Manufacturing, the majority shareholder in Snorkel.
Don Ahern, owner of Xtreme Manufacturing, said: “[Matthew] has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. His passion for the Snorkel business, and the industry as a whole, will help to ensure that Snorkel regains its rightful place within the AWP sector.”
Under Elvin's direction, Snorkel will implement a clear, long-term strategy which will rebuild the brand and re-focus the company on its core values. The initial step will be to establish the executive team who will support him in the implementation of the strategy.
"Snorkel has a strong global team and infrastructure already in place, and with the investment from Xtreme Manufacturing, is now poised to tap into many new opportunities," Elvin said. "My goal is to facilitate real and positive changes throughout the organization for the benefit of our customers.”
Javing completed the transition of the Snorkel business into the hands of the new ownership group, Darren Kell has stepped down as CEO, to concentrate on his other personal investments and business interests.
Lift & Access is part of the Catalyst Communications Network publication family.
