BKT Tires Inc., a subsidiary of Balkrishna Industries Limited, has hired long-time industry professional Siri Speegle as OTR marketing manager in support of the company’s growth strategy.
Speegle has more than 18 years of OTR tire marketing experience, working closely with tire dealers, users, OEMs, and the industry media.
Most recently she was OTR product marketing manager for a major tire manufacturer with responsibilities for researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
At BKT, she will manage channel distribution, new product campaigns, brand marketing and communications, as well as market analysis and OTR market strategy.
“Siri’s versatility, passion and knowledge of the OTR tire industry makes her a great addition to our team. Her experience with key stakeholders such as OTR tire dealers, the Association of Equipment Manufacturers, and the National Mining Association, will add to the speed and agility needed to serve our customers,” said Shawn Rasey, president of BKT Tires, Inc. “Additionally, her contributions to humanitarian efforts make Siri a good fit for the BKT family and its corporate commitment to social responsibility.”
Speegle holds a BS degree in business marketing and an MBA from the University of Phoenix.
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