Bobcat Company is contributing $150,000 to the National Recreation and Park Association (NRPA) in the U.S., following its #WorkWorthDoing social media campaign. The campaign encouraged people nationwide to share images of their “work worth doing,” whether on worksites, in parks or within their communities. Each post using @BobcatCompany and #WorkWorthDoing generated a donation to NRPA.
“This campaign’s success really shows what can happen when a community comes together around a shared purpose,” said Laura Ness Owens, chief marketing officer at Doosan Bobcat. “Every moment shared in the #WorkWorthDoing campaign was more than a post — it was a promise to help build stronger, more connected and more sustainable communities. We’re truly thankful to everyone who joined us in celebrating the places that bring people together and spark inspiration for the future.”
The donation aligns with NRPA’s goal of building strong, resilient communities in the U.S. through parks and recreation. This year’s Park and Recreation Month theme, “Build Together, Play Together,” celebrates the programs and professionals that strengthen local neighborhoods.
“We’re thrilled with the success of Bobcat’s campaign and their continued belief in the power of parks and recreation,” said Kristine Stratton, NRPA president and CEO. “This generous contribution and their ongoing support fuel our mission and the power of parks to nurture well-being, resilience and connection.”
Bobcat’s initiative will continue in 2025, recognizing everyday Americans making a meaningful impact in their communities.
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