Bridgestone Americas has named new leaders for its off-road tire business, effective Dec. 1.
Bridget Neal, previously president of the company’s Off-the-Road tire business in the U.S. and Canada, has been promoted to senior vice president, logistics and supply chain management, Bridgestone Americas. She now oversees the company’s global supply chain, designing and implementing supply and distribution strategies that enable business growth and improve product cycle time.
Neal joined Bridgestone in 2002 as a supply planning and sourcing engineer. During her 18-year tenure, Neal has served in various roles of increasing responsibility in both LSCM and the company’s Commercial Tire organization. She became president of OTR in 2017. Under Neal’s leadership, the OTR business achieved record performance and successfully delivered the global launch of MasterCore, a world-class giant mining tire engineered for ultra-high durability. Neal is a graduate of the Georgia Institute of Technology.
“Bridget has a strong background and diverse experience across multiple business units and in various points of our supply chain,” said Scott Damon, group president, operations, Bridgestone Americas. “We’re excited for her to bring her leadership and end-to-end perspective to LSCM, which will ensure alignment and coordination between businesses and functions.”
Rob Seibert succeeds Neal as president, OTR, U.S. and Canada, Bridgestone Americas. He previously was executive director, OTR sales.
As president, Seibert will be accountable for all aspects of the OTR business, including strategic planning, sales, marketing, engineering and global support. He will also play a key role in developing go-to-market strategies that drive growth for the overall Commercial Group at Bridgestone and support the company’s vision to become a sustainable solutions company.
Seibert joined Bridgestone in 2015 and has served in marketing and sales roles of increasing responsibility in the OTR business. Before joining Bridgestone, Seibert worked in multiple field and corporate leadership roles at P&H Mining Equipment (Komatsu), and served eight years as an Army Aviation Officer. He has a bachelor’s degree from the University of Tennessee at Martin.
“Rob has a strong background in mining and has been instrumental in shaping the go-to-market strategy for the Off-the-Road business for a number of years,” said Gabriel Asbun, group president, Americas Tire Business, Bridgestone Americas. “He understands the needs of our domestic and global OTR customers and will continue to enhance our efforts to deliver intelligent products, integrated technologies and best-in-class solutions that meet our customers’ needs.”
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