California Rental Association Names New Executive Director

The California Rental Association has named Jeff Roberts as its new executive director, effective immediately. Roberts is also president of City Rentals, Ontario, California, and brings more than 40 years of rental and vendor experience to his new position.

He succeeds Dale Blackwell, who passed away unexpectedly in April. Blackwell was also owner of Aba Daba Rents, of Sacramento.

The CRA long range plan was for Roberts to eventually succeed Blackwell, but the succession plan is now being implemented earlier than expected.   

CRA staff members Vicky Blackwell and Carol Murphy say they look forward to a seamless transition and working closely with Roberts.