Elliott Equipment Company has named Chris Rycroft director of sales, expanding his leadership role to include oversight of Elliott’s full product portfolio and sales team.
Rycroft currently serves as director of sales for mechanic and lube truck products at Stellar Industries and will continue in that position while assuming responsibilities at Elliott. The role expansion took effect immediately.
In his new position, Rycroft will oversee sales growth across Elliott’s product lines, which include truck-mounted aerial work platforms, digger derricks and cranes. He will also work with Elliott’s product team by sharing field insights and market feedback. Elliott’s Regional Sales Managers will now report directly to him.
Rycroft joined Stellar in 2021 and has spent the last five years supporting the company’s market position in the mechanic truck segment. He will continue leading Stellar’s team of Regional Sales Managers while taking on Elliott sales leadership duties.
The company said the move is intended to strengthen collaboration between Stellar and Elliott by aligning sales leadership and improving communication across product categories and regions.
“I am looking forward to diving into Elliott’s portfolio of products and connecting with Elliott customers,” said Rycroft. “It is a privilege to represent two legendary brands and I’m thrilled by the significant opportunities that lie ahead for us.”
Tim Davison, vice president of sales and marketing at Stellar, said, “Chris is the perfect fit for this position. With his unequivocal knowledge and valuable industry connections, he is sure to lead the Elliott sales team in the right direction.”
Rycroft brings more than 40 years of sales experience to the role as Elliott expands its sales leadership structure across its access and lifting equipment portfolio.
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