VIRGINIA BEACH, Va. – Haulotte Americas appointed Laurent Demaretz to the position of key account coordinator for Latin America.
Demaretz will serve in this capacity in addition to his current role as general manager for Central America.
“Laurent’s 11 years of experience with Haulotte makes him the perfect fit for this new position,” said Carlos Hernandez, executive managing director of the Americas for Haulotte. “As the Latin American market matures, it is important that we support our key accounts and make sure they are linked to all the services Haulotte has to offer our business partners. Laurent understands the industry, and he understands the business culture, but more importantly, he understands how to help our customers meet their business goals with support from Haulotte.”
Demaretz, 43, joined Haulotte in 2007 to open a new subsidiary in Mexico and grow the Haulotte presence in Central America and the Caribbean. He has a degree in mechanical and electrical engineering as well as a master’s degree in international business and industrial marketing