Home Depot Opens Rental Operations Facilities

Home Depot Opens Rental Operations Facilities

Since its inception, The Home Depot Rental has successfully aligned its locations and inventory with the needs both of customers and professional contractors.

Created to solve project and worksite challenges through a continuously improving rental experience at 1,100+ locations, Home Depot is now introducing 10 new Rental Centers and Rental Operations Facilities that rent larger equipment, tools, trucks, and trailers.

The new rental centers are in Bainbridge, Georgia; El Dorado, Arkansas; Helena, Montana; Palatka, Florida; West Bend, Wisconsin; Conroe, Texas; Lake Worth, Texas; and Mansfield, Texas.

The company plans to open more rental centers in 2020.

“Our business is evolving,” said Tony English, senior director, merchandising at The Home Depot Rental. “As we observe trends in our business – and industry – we identified an opportunity to map rental centers against markets in which there is a growing need. We’re constantly testing new ways to deliver a convenient rental experience and through these facilities we can do that across locations and regions.”

In addition to new rental centers, Home Depot also developed and launched a new concept in 2019 – rental operations facilities that enable rental equipment assortment expansion for professional consumers.

Although not open to the public, these large equipment facilities enabled fleet growth in many new and larger equipment classes – such as 80’ boom lifts and 10,000-lb. telehandlers – while also improving efficient fleet management.

The first rental operations facility was opened in the greater New Orleans market late last year and was quickly followed by a second location in the Los Angeles market this spring. Together, they are laying the groundwork for future business success.

“Our expanded footprint and optimized fleet complements the dedicated in-market sales and rental support teams while also providing a streamlined rental experience that maximizes contractors’ time spent onsite,” said Nathaniel Brookhouse, senior manager, sales and delivery.


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