Merlo America Provides Telehandler and Technical Training for Dealers

Pictured from left to right: Matt Stark, Dakoda Harber, Colby Wilcox, Jameson Hill, Conor Krekeler, Jacob Bridges, Jonathan Perkins.

Merlo America is working with dealer partners at its Rock Hill, South Carolina, headquarters to provide product and technical training for its equipment range. The training gives dealership personnel access to company specialists and technical resources they can use to support equipment owners in their local markets.

The program includes instruction on machine data, technical systems, and resources for maintenance and service decisions. It is part of Merlo America's efforts to expand its dealer network and strengthen the product knowledge available at dealerships.

Jacob Bridges, service writer at Northern Utah Ag in Tremonton, Utah, recently spent two days at Merlo America's headquarters. During the visit, he worked with the company's team to learn more about its equipment and the technical systems available to dealer partners.

Bridges grew up on his father's farm in Wyoming and has experience in the agricultural community. Before joining Northern Utah Ag, he had limited hands-on experience with telehandlers and their applications in the wider market.

Northern Utah Ag serves an agricultural market where crop and livestock farming shape many of the day-to-day demands placed on equipment.

“Deepening my knowledge of the Merlo range has given me a much better sense of the build quality and the capability of the machines. The MultiFarmer MF44.9 is a great example. The rear PTO and three-point linkage give it a level of flexibility that makes a lot of sense for agricultural customers. Spending time in Rock Hill has helped me understand where the wider range fits and how those capabilities translate into real applications,” adds Bridges.

The MultiFarmer MF44.9's rear PTO and three-point linkage were among the equipment capabilities Bridges reviewed during the training.

In addition to product familiarization, Bridges worked through Merlo's online technical resources and systems. The training covered how to access information used to troubleshoot machines and support customers at the dealership.

“When we sell a machine, we want to have the knowledge and confidence to support the customer throughout its working life. I brought a real technical question from the dealership into the training and worked through it directly with the Merlo America team. I left with two possible approaches to take back to Utah, along with a much clearer understanding of where to find the right technical information and when to reach out for additional support,” Bridges explains.

Merlo America describes the program as a train-the-trainer approach, with technical expertise shared directly with dealer teams so they can pass that knowledge along within their dealerships.

“We want our dealers to feel confident from the moment they sell a machine through its working life. That starts with giving them the right product knowledge and technical support, but it also means being there when they need us. Bringing dealers like Northern Utah Ag to Rock Hill is about building a relationship they know they can depend on,” shares Bailey Beasley, Aftersales Manager at Merlo America.

The company says its training and technical support give dealers direct access to the people and resources behind its U.S. operation.