ANCENIS, France - The Manitou Group announced it is changing the name of its Mustang brand into "Mustang by Manitou."
Known for its three brands—Manitou, Gehl, and Mustang—the group’s action reinforces the value of its Mustang product range offering in all territories and the reputation of the Manitou Group.
The deployment of Mustang by Manitou was initiated at the end of July on all continents in order to bring this value to dealers and users as soon as possible.
“With the transition from Mustang to Mustang by Manitou, the group combines the strength of a structured network with the strong brand awareness of Manitou,” said Arnaud Boyer, vice president of marketing and product development. “With these assets, we are convinced that the launch of new products will be a success, both in the North American network and in all the countries where Mustang models are marketed.”
For more information, visit www.manitou-group.com.