Ruthmann Reachmaster has recently expanded its North American team. Tom Goyer has been appointed to vice president, Robin Paeper is the company’s new western region and national account manager, and Samantha Ayala-Linan has been hired as a sales and marketing coordinator.
Tom Goyer: Vice President
With decades of experience in the aerial equipment industry, Goyer has been with Ruthmann Reachmaster since 2018.
“In addition to Tom’s extensive experience in sales of truck mounted aerial equipment, this appointment will leverage his operational and management experience as we grow,” said Ebbe Christensen, President.
Goyer said he looking forward to the challenge.
“The whole industry has faced global supply chain & logistical issues. We have met these challenges with growing sales. This has emphasized the need for management structure in order to be able to react quickly to market changes.”
Since 2020, Goyer has held the role of vice president of truck-mounted sales.
“I look forward to becoming a more integrated part of daily management efforts,” said Goyer.
Robin Paeper: Western Region & National Account Manager
Paeper will operate out of Los Angeles to expand the company’s activities in the region, and service Ruthmann’s national accounts as well.
“He brings immense industry experience from a long career as manager for national rental companies,” says Christensen.
Paeper said he is excited to join the Ruthmann Reachmaster team.
“Our combined vision for the future includes the growth of regional and national activities, this represents a great opportunity to promote the company’s range of specialty aerial equipment and glass manipulators,” said Paeper.
Christensen added, “We have sales coverage on the west coast through the Wirant Sales, however adding Robin to further lead these efforts reflects our focus on getting closer to our customer.”
Samantha Ayala-Linan: Sales & Marketing Coordinator
Samantha Ayala-Linan will work for Ruthmann Reachmaster at the company’s Porter, Texas headquarters. She will also serve as a liaison for Ruthmann’s growing activities in Mexico.
The company has experienced profitable growth as the result of the merger between Ruthmann NA and Reachmaster, Inc., and by becoming part of Time Manufacturing Company. By strengthening infrastructure and teams as they continue to hire, the company is well positioned to meet demand while providing personal and professional service.
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