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Sinoboom Opens Middle East Subsidiary

Sinoboom Opens Middle East Subsidiary

Sinoboom recently celebrated the grand opening of its Middle East subsidiary in Dubai with a ceremony attended by key accounts, industry associations, and media representatives from the region. This event marked a significant milestone in Sinoboom's expansion into the Middle East market.

The facility boasts a modern office, workshop and warehouse stocked with a wide range of equipment, including scissor lifts, articulating and telescopic boom lifts,and vertical mast lifts, along with a comprehensive inventory of parts. The local team at Sinoboom Middle East is dedicated to providing full pre- and after-sales support to customers in the region.

During the opening ceremony, guests had the opportunity to closely examine and experience Sinoboom equipment, expressing high praise for its high-end quality and advanced features.

“Our plan and our strategy is really very simple: we want to provide our customers with a world-class service at a local level. That means service, support, spare parts and, of course, high-quality, well-designed platforms,” Sinoboom CEO, Susan Xu, said.


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