Snorkel Founder Moore Inducted Into AEM Hall of Fame

Snorkel Founder Moore Inducted Into AEM Hall of Fame

Art Moore, the industry pioneer who founded Snorkel, a leading manufacturer of mobile elevating work platforms and telescopic handlers, has been selected for induction into the Association of Equipment Manufacturers’ Hall of Fame.

The induction was announced during the AEM Annual Conference, held virtually Nov. 17-20, 2020. The digital event featured speakers, panels, roundtable discussions, and networking events.

Interviewed in the announcement video, Sue Moore, Art’s wife, shared the history behind her late husband’s innovations and the founding of Snorkel.

The AEM Hall of Fame spotlights pioneers whose inventions, ideas, leadership, and courage have contributed to the industry and our community's quality of life. The recognition also strives to instill a deeper public understanding and appreciation for the continuing role of the industry in global business success.

Inductees were chosen based on their innovation, industry contributions, leadership, corporate citizenship, and social responsibility.

During his life, Moore developed many unique ideas. A few included firefighting equipment, aluminum booms, and hydraulic telescopic designs that helped solve problems critical to the off-road equipment industry.

In 1959, Moore’s development of telescopic firefighting equipment became so integral to the profession that the company name, Snorkel, would become genericized for the equipment throughout the industry.

Yet another innovation was his use of aluminum extrusions on aerial lifts. The unprecedented use of this material revolutionized the industry by reducing equipment weight and cost while allowing better functionality.

For more information on the AEM Hall of Fame, visit


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