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Trojan Battery Introduces New Logo, Refreshes Brand

Trojan Battery Introduces New Logo, Refreshes Brand

Trojan Battery Co. LLC updated its brand with a new look that includes a modern logo, vibrant colors, revised product branding, and a new tagline: Charging Forward.

The refreshed image will be incorporated in Trojan’s marketing campaigns, collateral, and new website, which is slated for later this year.  The classic maroon color of Trojan batteries will remain the same.

The new logo replaces the previous 13-year-old version, and it depicts the iconic Pegasus, which is now facing forward.  This change in direction signifies the positive momentum that Trojan Battery is experiencing as a company.

“This is an exciting time in our industry and at Trojan,” said Neil Thomas, president and chief executive officer for Trojan Battery.  “This bold rebranding is a platform for the launch of new technologies, while energizing our company and all Trojan stakeholders around the world as we go confidently into the future together. Our new logo, refreshed company colors and graphics, and new tagline, pave the way for us to be the leader in the energy storage industry.”

 Bryan Godber, senior vice president of corporate marketing and product management, said the rebrand is a natural step in the company’s progression.

“Trojan is confident that the new branding supports our maturation as a company while staying true to the legacy that built this business,” Godber said. “Our continuous goal is to set ourselves apart from the competition by maintaining a brand promise that exemplifies the high quality, performance, and technical support we are known for.”

The brand refresh coincides with Trojan Battery Company moving their headquarters into a new office building to accommodate the growth Trojan has experienced in recent years.  The new space features an open floor plan with state-of-the-art meeting rooms and highly collaborative workspaces.

"This is an exciting time for Trojan Battery,” Thomas said.  “The new brand in conjunction with this move to a modern headquarters has invigorated our entire organization. I’m very pleased to have the opportunity to lead this dynamic organization and to position Trojan towards its next 100 years of success.”

For more information on Trojan Battery visit  


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