United Rentals Names Former Riwal CEO to New Executive Role

United Rentals' Norty Turner

United Rentals appointed Norty Turner to the newly created role of senior vice president of services and advanced solutions.

Turner, the former CEO of Riwal, will oversee four business units, including United Academy, customer equipment service, customer fleet solutions, and advanced solutions. His role will have a distinctive focus on building out service and solution platforms to better support customers.

“As we look to further grow United Rentals, we have put a strategic focus on building out a scaled and dedicated services and solutions portfolio to complement our core business, combined with innovation, all in support of our customers,” said Matt Flannery, president and chief operating officer of United Rentals.  “Norty Turner is ideally suited for this important role on the United Rentals management team, taking full advantage of his unique skills and experience as one of our industry’s most seasoned executives.”

Flannery will become the new CEO of United Rentals, effective May 8, when current CEO Michael Kneeland steps down from his position at the company’s annual meeting of stockholders. Bill Wohl, head of brand and communications at United Rentals, says the decision for Turner to lead the services and advanced solutions team is the first significant management appointment for Flannery as he assumes his new role.

Turner is also the newly installed deputy president of the International Powered Access Federation (IPAF), accepting that role at the association’s Summit in Dubai in March.

He says one of his immediate goals at United Rentals is to get to know the teams he says he is honored to lead, as well as spending dedicated time with customers.

From 2012 until 2018, Turner led Riwal, the Netherlands-based equipment rental and sales company, specializing in MEWPs, telehandlers, and power generators, with 67 branch operations in 16 countries.

Prior to that, Turner held sales and operations roles at Hertz Equipment Rental Corporation, beginning in 1995. He started his career in internal sales in Georgia and then North Carolina, moving to outside sales, and working up through the ranks to branch manager and region manager. He then took on larger roles in Europe, where he served as vice president and general manager for operations for Europe and the Middle East. He also served as president for Hertz Equipment in France. 

Turner holds a bachelor’s degree in psychology from the University of North Carolina at Chapel Hill and a master’s degree in management from North Carolina State University.

For more information, visit www.unitedrentals.com.