The Hard Sell

"Offering a competitive edge, not just regulatory compliance" was the catchline of the International Powered Access Federation (IPAF) Summit, which I attended at the Grand Hotel Krasnapolsky in Amsterdam, Netherlands, last month.

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About the Author: 

Richard Howes

Richard Howes, who joined MCM in September 2010, has worked in various editorial positions for a U.K.-based crane magazine publisher for the past five years, most recently as group editor of international titles Cranes Today, Hoist, and North American publication Overhead Cranes & Hoists. He started his career in media almost 10 years ago and is currently the associate publisher and editor of the U.S.-based Industrial Lift & Hoist and the international publication, Lift & Hoist International. He resides in London, England.