At ConExpo 2011, momentum for the “I Make America” campaign permeated the show floor, where 3,000 attendees joined the campaign to tell Congress that investment in transportation and other critical infrastructure puts more Americans back to work.
The campaign created excitement across Las Vegas, as show attendees passed through a dynamic booth in the Grand Lobby featuring a grassroots lounge complete with a prize wheel and a visit by Mike Rowe of Discovery Channel’s “Dirty Jobs.” For weeks before the show opened, the campaign was featured in industry and show publications and, even before stepping onto the show site, attendees were greeted with messages at hotels and on transportation routes all over the city.
“The ‘I Make America’ campaign is dedicated to the future of our industry,” said Dennis Slater, president of the Association of Equipment Manufacturers (AEM), the trade group that founded the campaign. “At ConExpo-Con/Agg 2011 we expanded our growing list of influential manufacturing and construction industry representatives from across the country who are focused on the urgent need to pass a highway bill and invest in comprehensive, national infrastructure improvements to grow American jobs and to keep our country competitive globally.”
The show also welcomed U.S. Secretary of Transportation Ray LaHood who heard the message in discussions with several AEM member companies before calling for a six-year highway transportation bill to be passed in 2011.