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ARA Announces 2011 Rental Show Events

The American Rental Association (ARA), Moline, Ill., announced that The Rental Show 2011, featuring educational seminars, a New Product Showcase, keynote speaker Leigh Anne Tuohy of “The Blind Side,” and additional networking events, is set for Feb. 27 to March 2, 2011, in Las Vegas. The Rental Show will be held at the Mandalay Bay Convention Center.

The show will include the return of a full day of educational seminars, which will include topics about business planning, social media, sales, business strategies, human resources, employee motivation, communication, customer service, and marketing. Half -day sessions will cover cash flow and leadership.

The Rental Town Hall sessions will be held again, as will sessions on driver safety, the rental market outlook, working with the General Services Administration, and aerial work platform fall protection training.

A New Product Showcase area on the trade show floor will highlight the latest products in Construction/Industrial, General Tool/Homeowner and Party/Special Event. In addition, a First-Time Exhibitor Pavilion will spotlight companies that have not exhibited previously.

Networking events, such as Lunch With ARA, where ARA’s volunteer award winners and Certified Event Rental Professional (CERP) graduates will be recognized; Leverage at LAX, an event for ARA at LAX Nightclub in Luxor Las Vegas including a fund-raising event for ARA’s political action committee; new regional receptions that allow attendees to connect with other rental professionals from their areas; and Reception With a Purpose, which will feature a charity auction supporting the ARA Foundation.

At the keynote session Tuohy will speak on “Behind the Blind Side: Overcoming Obstacles in the Face of Adversity.” The keynote session also will include the Rental Hall of Fame induction.

The program will feature an industry tour to MGM Resort Events, a reception at MGM Grand’s Tabu Ultra Lounge, seminars and a breakfast presentation.


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