Associated Wire Rope & Rigging Names New VP of Sales

Associated Wire Rope & Rigging, Playa del Rey, Calif., has named Brett Woodland as its new vice president of sales.  Woodland has 22 years of sales experience in the overhead lifting industry.

As vice president of sales, Woodland will focus on identifying and converting sales opportunities for standard and custom-engineered product solutions, as well as developing new customers.

“With his immense experience, Brett is an excellent addition not only for our company but also for RopeBlock as we continue to expand,” said Scott Fishfader, president of Associated Wire Rope & Rigging. Woodland will also serve as a key member of the senior management team responsible for formulating and executing Associated Wire Rope & Rigging’s ongoing North American growth strategy.