AWP Industry Veteran Leroy "Buddy" Dieter Passes | Industry News


Leroy (Buddy) Dieter, Vice President of Sales for Haulotte North America, passed away November 13 at his home, with his wife Marybeth by his side. He was 58.

Buddy, most recently known in the industry for his role at Haulotte North America, was a 37-year veteran in the rental and AWP industries.

Buddy joined Haulotte North America in 2013. He played a major role in the growth of sales during his time with Haulotte, as well as transitioning the Haulotte North America sales and distribution headquarters to Virginia Beach, VA.

Born in Baltimore, Md., Dieter began his career at a young age as an auto mechanic. He quickly realized he had a gift for fixing and maintaining equipment.

He began his career in the late 1970s as a shop technician at Freestate Industries. From there he grew his responsibilities and reached higher levels of management in both service and sales.

Dieter then moved on to hold key positions at Modern Highlift and Chesapeake Highlift before he and a close business partner started a new AWP equipment company: Lift Inc.

The successful business was eventually acquired by United Rentals in 1998. While at United Rentals, Dieter held various positions, including branch manager, district manager, and regional vice president.

Dieter was highly respected in the AWP and rental industries by customers, co-workers, and competitors. He always put others before himself and will be greatly missed.

He is survived by his wife, Marybeth, their children, Nick, Joe, Christine, Lucas, Madison, Max, and grandchildren Nicholas and Landon.