Business Management Expert to Open SC&RA Annual Conference

The Specialized Carriers & Rigging Association (SC&RA), Fairfax, Va., announced that business management and engagement expert Curt Coffman, co-author of New York Times bestseller “First Break All the Rules,” will deliver the keynote speech at the SC&RA Annual Conference, which will be held April 17-21 at the Hyatt Regency Lost Pines in Austin, Texas.

In his opening session speech, Coffman will explain how the best managers select an employee based on talent rather than skills or experience; set expectations; motivate employees; and find the right fit for each person rather than the next rung on the ladder.

Click here to review the entire program and register. Early-bird registration discounts are available until March 19.