C-Tech Industries LLC has hired Essex Silver Line, an independent rep group based in Ridgefield, Wash., to help increase sales domestically in the northwestern states.
Randy Chidester, Jim Wolfe, and Rob Herrington from Essex will represent C-Tech Industries in Washington, Oregon, Montana, and Idaho. Essex Silver Line joins Attema Marketing, which covers North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Arkansas, Missouri, Iowa, Minnesota, Wisconsin, and Illinois, and Trimble and Associates, which covers Pennsylvania, Virginia, West Virginia, New Jersey, Delaware, and Maryland. C-Tech’s independent rep team is led by C-Tech’s sales manager, Gary Ondrus.
“Our success comes from solid relationships with our customers. The independent rep groups that have joined the C-Tech team allow us to strengthen relationships, acquire new customers and build the C-Tech brand face to face,” says Ondrus. “The professional independent rep team extends a level of trust to their aerial customers in C-Tech components that we cannot achieve over the phone or behind a computer screen. Our Rep team gives us the ‘people buy from people’ element. The field representation intensifies the marketing efforts that are hugely important in the equipment rental industry,” Ondrus adds.
