Terex Aerial Work Platforms and Terex Construction have recently partnered to manufacture Genie scissor lifts in Coventry, England. The two Terex business segments are joining together to share resources, working out of one facility to take advantage of existing plant space and manpower. The new location in the United Kingdom will allow Genie Industries to distribute products closer to its customer base, thus eliminating long lead times.
“We are seeing a significant increase in demand for our products in the European market,” said Matt Fearon, vice president and managing director for Europe, Middle East, Africa and Russia for the Terex AWP Business. “The partnership between Terex AWP and Terex Construction allows us to utilize the strengths of both business units while acting strategically and cost effectively. Additionally, we will have the added benefit of offering greater customer responsiveness and improved lead times.”
Initially, the Genie GS-1532 and GS-1932 scissor lift models are being manufactured at the Coventry location. Production and shipping of the products have already begun.
Teams from both companies worked diligently to create the assembly line, materials distribution system and supporting management system, utilizing the latest application of the Terex Business System.
“We are using many of the lean manufacturing methodologies that we have applied at Genie over the past few years,” Fearon said. “We worked closely with a cross functional team from Coventry during 2007 to teach them how the line has been designed.”
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