Genie Industries Invests in New Aftermarket Programs

As part of a significant aftermarket service support plan, Genie Industries, Redmond, Wash., has launched an online parts website and has joined the SmartQuip online parts and ordering network. The company also announced the appointment of dedicated parts support in the field.

Genie's new “Serial Number Smart” Parts Lookup System is a user-friendly website with intuitive search functions that gives customers the parts listings they need, without having to download and navigate through PDF files. This system can be accessed through the Genie website,

“Customers will be able to save time, search more efficiently and effectively, and eliminate the guesswork when shopping for parts,” said Bruce Taber, senior director of quality and aftermarket support at Genie Industries.

Currently, the system can look up all Genie products including telescoping and articulating booms, scissor lifts, portable personnel lifts, material lifts and a selection of telehandlers. Parts information for the remaining telehandlers, Terex power buggies, light towers, generators and the Terex HFT 70RS rental trailer will be added to the system by the second quarter of 2008. The system will also be in multiple languages and have online ordering capabilities later in the year.

Genie also recently joined the SmartEquip network to provide aftermarket support solutions to rental industry customers who utilize SmartEquip's fleet support system. “For fleet users of Genie's equipment, joining the network will provide a powerful and accurate way to ensure that the equipment they have invested in is up and running,” said Taber. The system is designed to decrease transactional costs, while making both equipment owners and manufacturers operationally more efficient. This technology will streamline aftermarket product support and electronic procurement of Genie equipment. This capability is targeted for launch at the end of the second quarter.

Genie has also appointed Bob Sartini to serve as dedicated parts support in the field. Acting in the role of liaison, Sartini will visit customers throughout the country in order to gather important customer feedback that will improve the aftermarket support program.

These aftermarket programs come in addition to Genie's recent acquisition of Phoenix Equipment, a Waco, Texas, company that specializes in the refurbishment of used aerial and telehandler equipment.


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