Genie Names National Account Managers | Construction News


Genie has promoted five members of its North American sales team.

Dave Hubbell has been named vice president of national accounts, and Paul Smith, Casey Brabham, Joe Broughton, and Mitch Carlson have been named national account managers.

They will support all Genie products and services for the company’s national accounts and also help develop new growth opportunities.

“Congratulations to Dave, Paul, Casey, Joe, and Mitch as they move into these new roles within the Genie North American sales team,” says Tom Saxelby, Genie vice president of sales, Terex AWP. “As we continue to offer products, services and programs designed to meet the growing needs of our National Accounts customers, our sales force plays an important role in developing and maintaining these relationships. These gentlemen’s unique skill sets and experiences significantly add to, and complement, the wealth of industry expertise and knowledge within our sales team.”

As vice president of national accounts, Dave Hubbell will align and lead the Genie national accounts teams with the objective of increasing the company’s market share in North America. The unification of national accounts customers under Hubbell aligns with the company’s strategy to strengthen its commercial presence through more effective pipeline management and account management efforts, as well as increasing opportunities for customer-facing interactions.

Paul Smith takes on the role of national accounts manager of the CAT team. Previously, he served as a territory sales manager on the CAT team. In this new role, Paul assumes responsibilities for the day-to-day operations of the CAT team. “Paul has been a key contributor to the CAT team’s success for many years, making his new leadership role a natural fit to his skills set,” says Saxelby. 

Casey Brabham is now the national account manager serving Blueline Rentals. Brabham joined Genie three years ago after spending 17 years in the rental industry. Since joining Genie, Casey has been a key member of the Southeast Region team, covering Georgia, Northern Alabama and South Carolina. “Casey’s in-depth knowledge of Blueline Rentals will benefit Genie in his new national accounts position,” says Saxelby.

Joe Broughton is promoted to national account manager serving HERC. He has been with Genie for 10 years and has been instrumental to the company’s success of the Western Region. Joe brings 16 years of experience in manufacturing sales to this new role. “Joe’s knowledge of HERC and his relationships with key HERC leaders will help him successfully transition into this new role,” says Saxelby.

Mitch Carlson is now the national account manager serving Sunstate Equipment and Pape Rents. He started with Genie in 2005, having served in roles on the Inside Sales team, the CAT team and with Pape Rents prior to taking this new role. “Mitch’s previous sales experiences within the company make him the ideal person to take on the responsibilities of the National Accounts Manager position,” says Saxelby.

“In these new roles, Dave, Paul, Casey, Joe, and Mitch are well-positioned to help Genie continue to meet the needs of the rental industry and aerial market,” finishes Saxelby.