Harlo Products, a subsidiary of HARLO Corporation, a leader in the rough-terrain forklift industry, has named Anthony J. Lirones as its new national sales and marketing manager. Lirones is tasked with further developing Harlo's dealer partnership network and developing / administering new marketing strategies.
Lirones' 20-year background is rooted in the powertrain industry, including the diesel power, heavy equipment, and specialty markets.
Lirones said, “I am honored to be welcomed as part of Harlo Products leadership team. I look forward to working directly with Harlo’s existing dealers on programs to help them secure more business as well as developing dealers that have yet to be established."
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