H&E Equipment Services Inc. (H&E) took initial steps to execute its proposed growth strategy with the opening of a new store in Midland, Texas. This new store joins seven other full-service H&E operations in Texas and 65 nationwide.
The new Midland branch facility is 11,000 square feet on five acres and has been designed and newly constructed to serve equipment customers. It has office space for sales and rentals, in addition to large shop, parts, and yard areas. The store will specialize in aerial lifts, telescopic forklifts, compact and some large earth-moving equipment, along with general construction equipment, including generators, compressors, concrete equipment, light towers, and more from manufacturers like JLG, Genie, Atlas Copco, Skytrak, Skyjack, Multiquip, Wacker Neuson, Gehl, Takeuchi, and Yanmar. Crane products and services for the area from manufacturers like Grove, Manitowoc, and Manitex will continue to be provided by H&E’s crane division store in Dallas.
“We have visited and surveyed customers and determined that our full-service business model is exactly what they are after in an equipment supplier. We not only offer rentals, but new and used equipment sales, in-shop and mobile service and repair, a large parts inventory, training and many other value-added services. We feel the business climate and opportunity is prime to become involved in the Midland-Odessa, Texas area,” explained Joe Mancaruso, H&E Midland Branch Manager.
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