Hertz Names Cavecchi to Head Specialty Rental | Construction News

The Hertz Corporation announced that Carlo Cavecchi has joined Hertz Equipment Rental Corporation (HERC) as vice president of its specialty rental group, reporting to Bruce Dressel, chief operating officer.

In this new role, Cavecchi will lead HERC's current specialty business segments, including Pump, Energy Services, HVAC, and Industrial Small Tools. He will also be lead the company's growth into additional solutions-based, customer-focused specialty areas.

"We are delighted to have Carlo join Hertz Equipment Rental. His energy and enthusiasm, coupled with his deep industry knowledge and significant P&L experience, make him a strong addition to our leadership team," said Larry Silber, president and chief executive officer, HERC.

"Specialty services will continue to play an important role in enabling us to drive higher dollar utilization and enter into new markets," added Bruce Dressel. "Given his customer-focused track record of growing specialty businesses, Carlo was the perfect choice to help HERC grow its top-line revenue through specialty-market opportunities."

Since 2007 Cavecchi has served as chief executive officer of Ally Onsite, a specialized equipment and on-site services provider to the emergency restoration and oil field industries.

Beginning his career at HSS Hire Group, a U.K. equipment rental company, he quickly became vice president of operations in 1995. In 1998, Cavecchi relocated to the United States as CEO of HSS Rental Stores to lead its U.S. expansion. Within five years, one pilot location had grown to more than 70 locations in 14 states. After HSS, Cavecchi joined The Home Depot, where he helped develop expertise in their small tool and light equipment rental business.