High-Reach Company's New Name Evokes Product Offerings

When MTB Services, Lenexa, Kan., decided to change its company name to Easy Reach Lifts to better reflect the industry it serves, it leaned on the key features and benefits its high-reach rental equipment provides. “We wanted our potential and current customers to look at our name and realize what we are,” said Jonathan Douglas, vice president of client services.

A review of the company's fleet of high-reach aerial lifts, including the Hinowa LL63 and the Reachmaster DL72N, Falcon FS95, FS105, and FS121, made the name selection easy. At 32 inches wide and reaching more than 121 feet tall, these compact high-reaching aerials provide easy entry to the jobsite and an effective way to access work areas at heights.

Easy Reach Lifts specializes in high-reach rental equipment that supports professions in a variety of trades, including electricians, painters, window cleaners, and lighting. In fact, the company first made its way in the industry serving a sister company that provides commercial window cleaning services. Another aspect of the company is re-renting to major lifting equipment rental houses. After 10 years as MTB Services, the new Easy Reach Lifts company name now focuses on the equipment it offers and eliminates any confusion with the window cleaning company that goes by the MTB Services name.

Along with the name change, Easy Reach Lifts has launched a new website, www.easyreachlifts.com, where specs and photos are available for these niche machines.