Hyster Introduces New In-House Certification Programs

Hyster Co., Greenville, N.C., has undertaken a new sales training effort aimed at further improving its lift truck dealer network, and has introduced a new on-line and classroom training program aimed at Hyster dealer technicians.

The CERTRAX effort is designed to boost the ability of Hyster dealer sales people to provide exceptional consultative customer support through online and classroom training on lift truck operations, financial acquisition options, and practical applications of materials handling equipment.

“Hyster Co. remains committed to serving our customer at the highest level through our dealer network,” said Brett Schemerhorn, vice president dealer sales. “This new sales program will better equip our dealers’ sales associates with knowledge about Hyster products and services. We are very pleased with the current level of service our dealers supply, but we are seeking to increase their capability even more to deliver the best customer experience possible through becoming a certified Hyster sales consultant.”

Hyster Co.’s new CERTECH on-line and classroom training program, aimed at dealer technicians,, will further enhance the customer service abilities of the Hyster lift-truck dealer network. The CERTECH technical training certification program helps assure Hyster customers that they can rely on a high level of ability and knowledge from all Hyster dealer service technicians, according to the company.

“Hyster Co. has provided technical training to its dealers for many years, but we’re constantly improving everything we do and training is no exception,” said Patrick Duhaime, director of Hyster brand management, NACCO Materials Handling Group, Inc. “Our company has been working on this new curriculum for nearly two years to provide our dealer network with an industry leading product diagnostics and repair education.”


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