Pleasanton, Calif.-based IronPlanet sold $4.24 million of equipment in its first European online auction, held Jan. 28.
“We are very pleased with the results of our inaugural European auction,” said Tom Cornell, managing director of IronPlanet Europe. “The number of auction attendees, active bidder participation, a global buyer base and strong prices clearly demonstrated the value of IronPlanet’s online auctions. I think the greatest testament to the success of our first auction has been the tremendous positive feedback we have received from both sellers and buyers who participated in the auction.”
The auction drew a global audience of more than 2,100 attendees from 126 countries, selling 118 items. The auction featured equipment from leading suppliers throughout Europe, including Finanzauto, S.A. of Spain, McCormick & McNaughton of Ireland, Pon CAT Rental of Denmark, Liebherr of the U.K., JLG EMEA and other suppliers from Belgium, France, Germany, the Netherlands and Poland.
“In spite of the challenging market environment, I was very pleased with the equipment prices we achieved at IronPlanet's European auction," said Graziano Cassinelli, used equipment director of Barloworld Iberia. “The fact that we didn’t have to move our equipment to a traditional auction site and incur the typical make-ready charges of a traditional auction helped eliminate expenses which was very important to me as well. We are excited to participate again in the upcoming February auction, as we are making IronPlanet an integral part of our equipment disposition strategy going forward.”
The next IronPlanet European auction is scheduled for Feb. 24.
For more information, visit www.ironplanet.com.