James Hoogervorst


James E. Hoogervorst, “Hoogie”, has been promoting telescopic handlers for 37 years, with a career that began in the 1970s at Loed (which later became Gradall). In the 1980s and '90s, he worked for Lull as General Manager and Vice President of Sales and Marketing. Following a brief retirement, in 2002 he became CEO of Highlift Equipment, which specializes in offering parts, service, and troubleshooting expertise of telescopic handlers. Again, after a short time away from the industry, he joined Pettibone as its west coast regional manager.